Embracing Change and Overcoming Imposter Syndrome

Hey all,

It's been a while since my last newsletter, and I want to start by saying how much I've missed connecting with you all. I took a break because I was dealing with imposter syndrome and felt unfit to be giving advice. But I realize now that so many of us struggle with this feeling, and it's something I'm constantly working to overcome. So, here I am, back and ready to share more with you.

Content Update

I've done a deep dive and realized that my content needed a refresh. I was scratching the surface before, but now I want to dive deeper. Here's how I'm revamping my personal brand:

The 3 Pillars of Content

1. How to Become an Entrepreneur: Starting a company is life-changing, and I want to help more people experience this journey.

2. Lifestyle Design: I'm on a mission to improve my life and be happier and healthier. I'll be sharing everything I'm learning along the way.

3. Sourcing: I'm really good at sourcing great products from great factories, and I want to share this expertise with you.

Why the Change?

• Entrepreneurship: There's nothing like starting a business and watching it grow. It's my passion, and I want to inspire you to take the plunge.

• Lifestyle Design: Every day is a chance to be better, and I'm committed to sharing my journey towards happiness and health.

• Sourcing: It's a unique skill I have, and it’s how I continue to help brands succeed. I want to pass this knowledge on to you.

Lessons Learned

I've realized a few things during my time away:

• Everyone Fails: It's part of the process, and there's value in every mistake.

• Forward Thinking: I'm not the best storyteller, but I'm an excellent researcher. I prefer looking ahead and focusing on what's next.

• Perfectionism can be a Superpower: I see the glass as half empty, which drives me to relentlessly improve. Nothing is ever perfect, and that's okay, but chasing perfection can lead to great products.

• Self-Motivation: Casting yourself as a victim won't get you anywhere. Be your own motivator. You have the ability to write your own story.

• Value in Mistakes: Over the past 10 years, we've made countless mistakes as a company. I want to share these lessons so you don't have to make the same ones.

My Lifestyle Design Journey

Here are the areas I'm focusing on to improve my life. I plan to work through what I am researching and how I am making changes on a weekly basis. You can’t be a good founder if you don’t take care of yourself first. I

• Discipline

• Organization

• Imposter Syndrome

• Health and Fitness

• Relationships

• Career and Professional Development

• Personal Development

• Finances

What You Can Expect

I’m still figuring out the details, but here's what you can expect:

• Daily Topics: I'll be sharing insights on entrepreneurship, lifestyle design, and sourcing every day.

• Weekly Newsletter: Expect a mix of personal stories, practical advice, and research-backed insights.

• Digital Products: I'm brainstorming digital products that can help you on your journey. Stay tuned!

How You Can Get Involved

I want this journey to be interactive and collaborative. Here's how you can get involved:

• Share Your Stories: Have you experienced imposter syndrome or faced challenges in your entrepreneurial journey? I’d love to hear your stories and share them with our community.

• Ask Questions: What topics do you want me to cover? Send in your questions, and I’ll make sure to address them in upcoming newsletters.

• Give Feedback: Let me know what you think about the content update. Your feedback is invaluable in helping me provide the best content for you.

Thank you for being part of this journey. I'm excited to dive deeper and share more with you. Let's embrace change, overcome our doubts, and grow together. Just respond here if you have something!

Until next time,

Will