Tech Packs, Routine Breaking, and Assistants

Hey All! Hope your having an amazing weekend. Last week more than 75% of you opened the email and there was a ton of clicks!

I'm thrilled to share some exciting news from our end. Embracing more organic content has proven to be a monumental win for Western Rise. Not only have we seen an uptick in revenue, but our Facebook advertising expenses have plummeted, all while we're bringing more customers into the fold. This strategic shift is propelling us closer to our ambition of becoming the go-to travel resource for one-bag travelers. It's been a series of significant victories for us this year, and I'm eager to dive deeper into what this could mean for you.

As you've seen, this journey we're on together isn't just about hitting our numbers or making the sale—it's about getting BETTER, in every sense of the word.

Whether it's refining our approach, streamlining our team, or pivoting our strategies to ensure we're not just spinning our wheels but actually gaining ground.

Check out some of our new content here.

Also, on a side note, I just started an organic social media intensive class called Cut30. It’s incredible so far. Cannot stress the value of constant learning enough.

Startup Playbook: Mastering the Tech Pack

This might be a bit technical but if you’re starting a brand or thinking about it, this is oh-so-crucial: the tech pack. Picture this: you've got an idea so good it keeps you up at night. You've run it through our Brand Idea gauntlet, and it's come out shining. What's next? You need to get this idea out of your head and into the world, and for that, you need a tech pack.

This document is your product's blueprint. It's what tells your manufacturer exactly how to bring your vision to life, down to the smallest detail. Forget an ingredient here, and your final product could end up looking like a kitchen experiment gone wrong. Let’s make sure our tech packs are so detailed, they leave nothing to chance.

But here’s the kicker: every product needs this. Whether you’re designing the next groundbreaking tech gadget, a line of eco-friendly cookware, or innovative sports equipment, a Tech Pack is your golden ticket. It’s the comprehensive guide that ensures your manufacturer can produce your initial samples or prototypes with the highest fidelity to your original concept, saving you time, money, and a heap of frustration down the line.

Why a Tech Pack is Non-Negotiable

1. Clarity and Precision: Your Tech Pack serves as the ultimate reference point, leaving no room for ambiguity. It answers questions your manufacturer hasn’t even thought to ask yet. This clarity prevents costly mistakes and misunderstandings, ensuring your product is made right the first time.

2. Quality Control: It establishes your standards of quality. From the weight of the fabric to the type of screws in your hardware, it dictates the specifics that ensure your product meets your expectations and those of your customers.

3. Efficiency and Cost-Effectiveness: By providing a detailed guide, you reduce the back-and-forth typically associated with product development. Your manufacturer can provide more accurate quotes from the get-go, and the need for revisions is minimized, which means fewer resources spent on getting your prototype just right.

4. Scalability: A well-crafted Tech Pack is like a recipe that can be followed by any chef. Should you need to switch manufacturers or scale up production, this document ensures consistency and continuity in your product's quality and design.

The versatility of a Tech Pack is its most understated benefit. For any product you can conceive, the Tech Pack is your blueprint. Electronics, furniture, toys, you name it—the principles of a Tech Pack apply universally. It’s about detailing the construction, materials, dimensions, and specifications that make up your product. This level of detail ensures that your vision is executed with precision, regardless of the industry.

To bridge the gap between theory and practice, we’re offering a sample Tech Pack for you to download, completely free of charge. This isn’t just a template; it’s a real-life example that illustrates the depth and breadth of information needed to communicate your vision effectively to your manufacturing partners.

Download Your Free Sample Tech Pack

Founder Playbook: Rethinking Your Routine

On a more personal note, let's talk about shaking up your routine. It's easy to fall into patterns that feel safe but ultimately keep us from growing. I’ve done it. Recently in fact. It’s a large part of the reason I was burnt out. Feels like a habit you can’t break.

I've found that nothing can help break this quite like travel. It's not just about the change of scenery but the change in perspective. It's an opportunity to reflect on what your ideal day really looks like and how you can start integrating those elements into your everyday life.

Shake Things Up with Travel

So here’s a thought: what if the key to breaking out of that rut was as simple as packing a bag and heading somewhere new? Travel's always been my secret weapon for gaining new perspectives. It’s not about luxury; it’s about the change, the challenge, and the sheer unpredictability of being somewhere different.

Craft Your Ideal Day... Today

Think about your ideal day. What’s one thing from that dream day you can start doing now? Maybe it’s waking up earlier to read or taking a different route to work to shake up your senses. Small changes, big impact. It’s all about weaving bits of that ideal into your now and watching how it transforms your routine and your mindset.

Make It Stick

Here’s the actionable part: pick one thing. Just one. Could be as simple as dedicating 15 minutes in the morning to something you love or swapping out TV time for a walk. Stick with it for a month. It’s about those little tweaks that bring you closer to a life that gets you excited to jump out of bed in the morning.

The Domino Effect

And here’s the kicker: once you start tweaking, it’s like a domino effect. That energy you’re bringing into your day? It’s infectious. You’ll start seeing shifts in your work, your relationships, and your overall vibe. You’re not just living; you’re thriving.

Your Mission, Should You Choose to Accept It

Let’s challenge ourselves to not just dream about an ideal day but to start living it, piece by piece. It doesn’t have to be a revolution overnight, but let’s commit to making each day a little more us, a little more alive.

Automation Playbook: The Power of Delegation

Lastly, let’s talk about something that’s absolutely changed my life: hiring an assistant. Think they can do things as well as you can? Probably not. But having someone to take care of 80% of the tasks frees you up to focus on the 20% that only you can do—and do brilliantly.

My assistant has been a lifesaver, managing my inbox, calendar, and ensuring I stay on track. It’s not just about having someone to handle the tasks you don't want to; it’s about strategically empowering yourself to focus on what truly matters.

This is about freeing up your genius for the big stuff. Here's how to make it happen, step by step.

• Embrace the Mindset: Accept that someone else can handle tasks at 80% your capability, freeing you for the 20% that only you can do.

• List It Out: Write down all your time-sucking tasks. Emails, scheduling, you name it. Highlight what can be delegated.

• Find Your Right Hand: Use platforms like virtual assistant services or freelance sites to find your match. Experience and good references are key.

• Set Clear Expectations: Be specific about what you need help with. A simple guide for common tasks can go a long way.

• Trust but Verify: Allow them to own their tasks but keep regular check-ins to adjust as needed.

• Reap the Benefits: Focus on what truly matters or perhaps enjoy a bit more free time. Less hustle = less burnout.

This is your push to try delegation. Reflect on where your time is best spent. Here's to smarter work and making space for what truly counts.

If you need a Playbook for how to delegate to an assistant, just reply here and I will send you mine.

Conclusion

That’s all for this week. Hope this stuff is helpful. Please reply and let me know what you think. Also, please vote below!

How Did I do?

Thanks All!

Will